PR Outreach Campaign
Orchestrated a comprehensive media relations strategy targeting top-tier international outlets, securing high-impact feature placements and amplifying TechTour's global visibility across key stakeholder demographics.
Media Placements
15+ Features
Stakeholder Reach
5M+
Outlets Engaged
25 Tier-1
Execution Breakdown
Media Strategy Development
Crafted tailored pitch decks for journalists at WSJ, Financial Times, and Bloomberg, aligning TechTour narratives with trending industry themes.
Press Release Authoring
Wrote and distributed 12 press releases across international wire services, each calibrated for regional media consumption patterns.
Interview Coordination
Arranged and prepared C-suite executives for 8 broadcast interviews and 15 print features during peak summit periods.
Sentiment Analysis
Monitored real-time brand sentiment across social and news platforms, achieving an 18% uplift in positive coverage during the campaign period.
Project Evidence
Curated Gallery
Press Coverage Book
15+ international feature stories compiled
Sentiment Dashboard
+18% positive brand sentiment
Media Kit
Distributed to 25 Tier-1 outlets